Orrin Woodward definitely has the fourth principle from the book "The Proverbs of Leadership" which is VISION!

Focus on the dream not the distractions.

Orrin always give the vision of where the Team is going and where e- commerce is going.  When you know where youu are going you no longer wandering through life just to exist.  It will give you a purpose in life.  There will always be those who want to distract you and criticize you, but if you have a true dream and a purpose, nothing will be able to stop you.

Orrin Woodward always says, "If the dream is big enough, the facts don't count."